Skip to content

Dev & product engineering leadership

Faiz Karim

AVP, Product Engineering — mobile platforms, engineering teams, and products at scale

I lead mobile engineering organizations and product delivery—from team building and platform strategy to AI-enabled workflows adopted across the portfolio.

How I lead

Leadership & impact

Org scale, AI-enabled delivery, and platform direction—at Sprinklr and in products I take to market under FMA.

AI infrastructure

Made AI-assisted development a platform capability—agents, skills, and guardrails teams use daily, not a pilot on one squad.

  • Context-aware AI tooling per product line so teams ship with relevant guardrails
  • Serverless AI backends and mobile features aligned to product—not bolted on
  • Standards for quality and security so speed does not erode the release bar

Team adoption

Scaled modern engineering practices through hiring, mentoring, and accountable rollout—not slide decks that never land in the repo.

  • Grew senior ICs and leads with clear module ownership and review expectations
  • Rolled out platform and process changes with pairing—not big-bang handoffs
  • Aligned mobile, backend, and product on shared architecture decisions

Delivery & platform

Shortened concept-to-store cycles with stronger release discipline, observability, and pragmatic platform investment.

  • Prioritized platform improvements that unblock multiple teams—not local optimizations
  • Release pipelines, Sentry, and Firebase practices teams rely on in production
  • Impact measured in cadence, reliability, and team throughput—not ticket counts

Products

Apps & portfolio

Direction for Sprinklr's mobile portfolio—and the same product bar on consumer apps I ship under FMA.

Sprinklr mobile portfolio

2 apps

Sprinklr

Product lead

Flagship enterprise mobile suite—Publishing, Engagement, and platform scale for global brands.

  • Mobile portfolio leadership
  • Publishing & Engagement modules
  • Enterprise security & compliance

Sprinklr Empower

Product lead

Mobile experience for distributed teams—insights, publishing, and engagement across channels.

  • Empower product delivery
  • Distributed workforce workflows
  • Suite-wide platform standards

FMA — products I founded

FMA · 2 apps

CommonLight

Founder

Cross-faith scripture exploration with thoughtful, source-grounded AI—live on iOS and Android.

  • Product vision & go-to-market
  • AI-backed Q&A and audio experience
  • Fma Enterprises

ScriptCam

Founder

Mobile creator studio—teleprompter, reactions, and picture-in-picture for content makers.

  • End-to-end product ownership
  • Creator-first mobile experience
  • Fma Enterprises

Technical leadership

Dev leadership

Hands-on dev leadership—building teams, setting technical direction, and investing in platform improvements that keep delivery moving at scale.

  • 01

    Mobile architecture & ownership

    Defined module ownership, shared patterns, and native extension strategy—clear boundaries so senior ICs lead domains and the portfolio stays coherent.

  • 02

    AI-assisted engineering

    Standardized agents, skills, and commands per product line—practical AI tooling teams adopt because it fits how they already work.

  • 03

    Release discipline & security

    Raised the bar on CI/CD, observability (Sentry, Firebase), and OWASP Mobile Top 10 compliance—standards that unblock enterprise customers.

  • 04

    Reviews, mentoring & tech decisions

    Set code review expectations, mentored leads and senior ICs, and kept technical decisions documented—so quality scales with the organization.

  • 05

    Platform improvements

    Led upgrades that unblocked teams without stalling product work—examples include GraphQL migration across mobile modules, package restructuring for independent product lines, and phased rollouts with engineer enablement.

Career

Experience

A decade building Sprinklr's mobile organization—from senior engineer to AVP—on top of an earlier full-stack foundation at MAQ Software.

  1. Sprinklr

    Current

    2015–present · Ontario / Gurugram

    • AVP, Product Engineering · 2022–present
    • Director of Mobile Engineering · 2020–2023
    • Associate Director → Senior/Lead Product Engineer · 2015–2020
    • Built and led the mobile engineering organization through suite redesign and Empower delivery
    • Set architecture, release, and security standards across Publishing and Engagement
    • Drove platform improvements and AI-assisted workflows adopted across mobile and backend squads
    • Represented engineering in enterprise sales cycles as trusted technical partner to revenue teams
  2. MAQ Software

    2012–2015 · India

    • Software Engineer · 2012–2015
    • Delivered Azure and mobile client solutions on the Microsoft stack
    • Foundation in full-stack delivery before moving into mobile and dev leadership

IIIT · B.Tech IT

Languages: English · Hindi

Get in touch

Let's connect

Open to senior leadership roles, executive search, and advisory on mobile platforms, engineering organizations, and AI-enabled product delivery.